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machine dreams | mit technology review

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There is a shrine inside Hewlett-Packard’s headquarters in Palo Alto, in the heart of Silicon Valley. At one edge of HP’s research building, two interconnected rooms with worn midcentury furniture, vacant for decades, are carefully preserved. From these offices, William Hewlett and David Packard led HP’s engineers to invent breakthrough products, like the 40-pound, typewriter-size programmable calculator launched in 1968

In today’s era of smartphones and cloud computing, HP’s core products could also look antiquated before long. Revenue and profit have slid significantly in recent years, pitching the company into crisis. HP is sustained mostly by sales of servers, printers, and ink (its PCs and laptops contribute less than one-fifth of total profits). But businesses have less need for servers now that they can turn to cloud services run by companies like Amazon—which buy their hardware from cheaper suppliers than HP. Consumers and businesses rely much less on printers than they once did and don’t expect to pay much for them

machine dreams | mit technology review

HP has shed over 40,000 jobs since 2012, and it will split into two smaller but similarly troubled companies later this year (an operation that will itself cost almost $2 billion). HP Inc. will sell printers and PCs; Hewlett Packard Enterprise will offer servers and information technology services to corporations. That latter company will depend largely on a division whose annual revenue dropped by more than 6 percent between 2012 and 2014. Earnings shrank even faster, by over 20 percent. IBM, HP’s closest rival, sold off its server business to China’s Lenovo last year under similar pressures

And yet, in the midst of this potentially existential crisis, HP Enterprise is working on a risky research project in hopes of driving a remarkable comeback. Nearly three-quarters of the people in HP’s research division are now dedicated to a single project: a powerful new kind of computer known as “the Machine.” It would fundamentally redesign the way computers function, making them simpler and more powerful. If it works, the project could dramatically upgrade everything from servers to smartphones—and save HP itself

“People are going to be able to solve problems they can’t solve today,” says Martin Fink, HP’s chief technology officer and the instigator of the project. The Machine would give companies the power to tackle data sets many times larger and more complex than those they can handle today, he says, and perform existing analyses perhaps hundreds of times faster. That could lead to leaps forward in all kinds of areas where analyzing information is important, such as genomic medicine, where faster gene-sequencing machines are producing a glut of new data. The Machine will require far less electricity than existing computers, says Fink, making it possible to slash the large energy bills run up by the warehouses of computers behind Internet services. HP’s new model for computing is also intended to apply to smaller gadgets, letting laptops and phones last much longer on a single charge

machine dreams | mit technology review

machine dreams - mograph.com

TV series titles don’t usually need updating from season to season. But with the hosts leaving the theme park to head out into the real world in Westworld’s season 3, the time was right to make a change. Asking the question, “What would it look like for a machine to look back on the world of Westworld’s first two seasons, Antibody collaborated with AI Fiction to create “machine dreams” for the title sequence, which explores what the characters go through as they struggle with their new freedom

Antibody’s Raoul Marks led the design team and supervised the creative from conception through the final polishing of every shot. Patrick Clair served as creative director, and it was his idea to incorporate a neural network into the team’s creative pipeline, which also included Cinema 4D, ZBrush, After Effects and Octane

You’ve created many high-profile title sequences for shows, including True Detective and The Man in the High Castle. What is it about titles that interests you?I like that they combine design with storytelling. We are designers by trade, but we’re interested in more than just aesthetics. Titles involve themes, symbols, characters, worlds and stories, and they are more poetic and abstract than live action. We’re very lucky to get to come in at the end of a long development process and speak to show runners about the extremely complicated worlds they have created. They are screen writers by trade and, often, they’ve spent years working on those stories. As curious, imaginative people, they’re very concerned with what drives people and makes a world interesting. We get to stand on their shoulders and express all of that smart stuff visually

machine dreams - mograph.com

The best title sequences are always the ones where the showrunners take the time to work with us. We have fascinating discussions when they are really engaged in the process, and that makes whatever we’re working on a genuine collaboration. I can’t say strongly enough how wonderful it is to collaborate with the team at HBO. They’re all very generous, patient and enthusiastic creative people to work with, and it’s such an absolute pleasure for us

Describe how your team came up with the concept for the updated titles. We really thought an update was necessary because the show changed so much in season 3. We weren’t dealing with cowboys anymore. The characters were seizing their freedom and taking flight into the world, and the whole season looks at the ideas of free will and fate. We broke the titles down into three elements so we could express those different ideas, like the eagle that takes flight inside a wind tunnel, but it flies to close to the sun like Icarus and burns up

The petals of a daffodil blow away slowly, but then reform into a superintelligence that’s soullessly calculating fate. And two figures, representing two of the characters, attempt to connect but when they reach out, it’s just a reflection of themselves because it is a fight between companionship and losing a part of yourself

machine dreams - mograph.com

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